Super Bowl ad review: Buy Chrysler or we inflict more Eminems on you
By Bocaj Nosliw
In case there was any question where your money is going when you buy a Chrysler, here’s confirmation: the best advertising money can buy.
Boy did this one have me singing Lose Yourself (Eminem), Born in the USA (Springsteen), and Convoy (CW McCall – look it up) all at the same time. It was the full-throttle appeal to my all-American, blue-collar, statistically-likely-to-be-obese, union-member soul. (Even though I’m from Toronto – the opposite of Detroit – and I’ve always bought Japanese – ie job-killing – cars, and I am a union-busting corporate lawyer, and I used to have a very firm six-pack.)
I almost wanted to go git me some of these wheels. It would totally make up for the fact that I am married. The tinted windows would obscure the baby seats in the back.
But then my brain got in the way. What they are actually telling me is: “Buy our shitty cars or else the unparalleled urban shithole that is Detroit will get even shittier and inflict even more Eminems on you.”
Well then my response is: NO! I refuse to be intimidated. I’m getting a Toyota Sienna.
• Bocaj Nosliw is a father of two and works as a corporate lawyer in London.