Olympic mascot cagefight champion: Montreal 1976′s Amik the Beaver
Campaign: Montreal 1976 Olympic mascot
Client: Montreal Olympic Committee
Designers: Yvon Laroche Pierre-Yves Pelletier, Guy St-Arnaud, George Huel
Now THAT’s a mascot. No phallic resemblance. No CCTV-cameras-for-eyes. And no weird politically hypersensitive backstory about being two drops of molten iron from a steel girder in a country that has lost its manufacturing base. Just a cripplingly cute beaver. (Again, why London didn’t choose a fox, I’ll never know. It seems so blindingly obvious.)
Virgin Media, classy gents that they are, once described Amik as “one of the least-loved mascots of all time”, because they’re British and have no taste. Apparently they think Amik looks like a “derogatory hand gesture”. Hey, at least he doesn’t look like an engorged penis. I’m looking at you, Wenlock slash Mandeville. (And you’re looking right back, aren’t you, you saucy freaks?)
The question of who would win a cagefight is, as they say, a bit more complicated. Wenlock and Mandeville appear to have been imbued by their fiendish creators with the black magic to change size at will. And obviously they’re made of iron. But I propose that the following scenario is the most likely one: in a battle to the death, Amik would slowly gnaw at them until they were neat pyramids of iron filings, and then build a house.
By which I mean, may the best team win in a spirit of convivial sporting celebration.
PS. If any of my family are reading, this is what I want for Christmas:
Via the very cool Olympic City Project