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  Fake Fiat ads and the coming of realitificadvertising

  Christopher Michael: What’s freakier than a video that turns out to be a covert ad? A video that DOESN’T. [wind whistling through trees]

  Posted: February 7th, 2013 ˑ  1 Comment
  Filled under: Car ads, Features, PR stunts
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  The fearful symmetry of Anders Breivik and Lacoste

  What does Lacoste have to gain by calling attention to its connection with Norwegian killer Anders Breivik?

  Posted: September 12th, 2011 ˑ  2 Comments
  Filled under: Clothing ads, PR stunts
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  Ditch the Fitch, Sitch

  What Abercrombie & Fitch’s PR stunt with Jersey Shore reveals about the true nature of reality TV

  Posted: August 17th, 2011 ˑ  2 Comments
  Filled under: Clothing ads, PR stunts